About Joburg's Darling

Joburg's Darling is your VERY best friend - one who will quite happily give you the inside scoop on where to go, what to do and what to buy in Joburg! A complete shopaholic who is never REALLY happy unless she is spending someone's money (either hers or yours), Joburg's Darling will spend hours pounding the pavements on your behalf, finding wonderful new shops, fantastic bargains, irresistible must-haves for your home, beauty treatments that actually work, and new places to try with the family. You'll wonder what you ever did without her!

Joburg's Darling is an extension of the popular Joburg.co.za newsletter that is emailed each week to over 180 000 readers. With bite-sized pieces of information and gorgeous photos that capture the essence of her latest finds, these daily morsels will have you falling in love with Joburg - one delicious day at a time!

No Agenda Whatsoever

Joburg’s Darling does NOT accept payment in return for coverage – we write only about what we love! Any bad or average experiences are discarded and remain unpublished, and we move onto the next “find”. Paid-for advertising is in the form of banner adverts from Pick n Pay .